• Bachelor of Business Administration

Our Faculty

Over 80% of professors have real-world experience with global growth companies.


William Reinfeld

Professor of Managerial Skills

PhD: Yale University

William Reinfeld is a management consultant and professor of business and economic strategy.  He divides his time between the US and Greater China. His teaching experience includes executive and graduate courses on cross-border business strategies in EMBA, IMBA and MBA programs at National Chengchi University and Chang Gung University, in Taiwan, at CEIBS and Fudan University, in Shanghai, and  The Fletcher School at Tufts University.  His courses have included Cross Border Strategic Alliances, Management Consulting, Business Strategy and Economic Development. For the past three years he has run the a program at CEIBS in which students undertake real strategy problems provided by MNCs in China.

Dr. Reinfeld’s consulting has been largely in the areas of competitive positioning, technology innovation, cross-border strategic alliances, and industrial policy formulation.  He has had responsibility for, or made major contributions to over 300 client engagements in 35 countries.  His clients have included many of the largest MNCs, national private/public sector companies and government policy makers/agencies. 

In 1967, he joined the consulting firm of Arthur D. Little (ADL), where he became Vice President, International.  From 1969 to 1972, he was Chief Economist on a major engagement with the Asian Development Bank (in Manila), covering all of Southeast Asia.  Between 1978 and 1987, he was the Director of ADL’s Economic Development practice.  In 1987, he moved to Taiwan to establish the firm’s Greater China practice.                          

He left ADL and joined Accenture in 1994 as Director of Strategy Consulting for Greater China.  In addition to building and running this practice he was actively engaged in client work, assisting major multinationals in planning their Asian strategies.  Since retiring from Accenture, he has been consulting for Asian and American clients, as well as teaching.

Dr. Reinfeld has published numerous reports, articles and chapters in books concerning strategy and economic development.  He earned a B.S. degree (1962) from Carnegie Mellon University and M.S. and Ph.D. (1967) degrees from Yale University.