Professor of Strategic Brand Management
DBA, California Coast University
A native of Spring Valley, Minnesota, Brian Schwarz has spent most of the past twenty years traveling around Japan and China. Since moving to China in 2000, he has lived in Beijing, Nanjing, and Shanghai. He specializes in international marketing and cross-cultural management with a focus on Asia. He earned an MBA from Napier University, which is based in Scotland, while living in Beijing in 2001. He earned a DBA from California Coast University in 2006. He has taught at a number of top universities in China including the ESSCA School of Management, Fudan University, and Shanghai Jiao Tong University. He was a consultant at Kraft Foods in Shanghai for two years. He has also authored a number of articles published in the Shanghai Business Review, China Economic Review, and China International Business since 2006. His current research project is titled Consumer Values Model of Status Consumption: A Cross-Cultural Empirical Analysis of Chinese, French and American Generation Y Consumers.