Bachelor of Business Administration Concentrations

CHOOSE YOUR CONCENTRATION

Marketing

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Marketing

Marketing and public relations experts shape people’s perception about products, individuals, and organizations. They need to have an in-depth knowledge of the media— including the new world of social networks. Our marketing concentration equips you with the skills you need to face the biggest marketing challenges, from launching the latest smartphone to running public relations for a political campaign. You’ll also learn how to maximize the marketing magic of microblogs, mobile technology, and social media. We were among the first schools to incorporate digital marketing and the impact of social media and search engine technology into its curriculum and our marketing concentration is built for the digital age.


Gain concrete understanding of:

  • • The art of digital marketing and other hot trends
  • • The strengths and weaknesses of different marketing tools
  • • How to apply marketing concepts to big-picture corporate strategy
  • • How to present persuasive marketing plans

Marketing concentration courses include:

  • • Public Relations 
  • • Digital Marketing 
  • • Marketing Strategy 
  • • Pricing
  • • Advertising
  • • Branding
  • • Sales and Selling
  • • Market Research and Consumer Behavior


*Curriculum, courses, sequencing, and program requirements are subject to change.



Finance and Accounting

Finance/Accounting

Finance is one of the most rapidly changing areas of international business, as leading thinkers and practitioners question old assumptions and come up with new solutions in the wake of the 2008 financial crisis. What makes a good investment portfolio in the second decade of the new millennium? And how can companies secure funding when the banking sector is in permanent shake-up mode? Our concentration in finance and accounting makes you a practically minded graduate who understands finance from both sides of the fence: the companies trying to fund their projects and the investment professionals who assess these projects’ potential to create value. Core courses in our finance/accounting concentration are accredited by ACCA and count towards ACCA accreditation.

Gain concrete understanding of:

  • • Financial analysis and reporting—whether you’re reading a balance sheet or costing a new project
  • • The ability to make finely-judged decisions for a company based on financial risks and opportunities
  • • How the diverse ecosystem of financial instruments and institutions works
  • • How to value investments and build portfolios

Finance/Accounting concentration courses include:

  • • Financial Reporting
  • • Financial Markets and Institutions
  • • Asset Valuation
  • • Financial Auditing and Assurance
  • • Corporate Finance
  • • Corporate and Business Law
  • • Taxation
  • • Portfolio Management and Wealth Planning

*Curriculum, courses, sequencing, and program requirements are subject to change.

Management

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Management

The 21st-century demands business leaders who can think big and act big. Our concentration in management will teach you to see an enterprise as a whole, and to understand the links between its different working parts. You will also develop your managerial soft skills and learn to use motivation and persuasion to create a successful team of colleagues from different countries. Building on our 50 years of experience in educating managers and consultants, the management concentration asks you to address timeless questions, and to consider them in their 21st-century context. You’ll develop functional knowledge of effective management tools and how best to deploy them. You’ll also learn how to draw upon behavioral concepts for effective people management. A constant theme throughout the concentration is how to manage in a globalized, cross-cultural environment.

Gain concrete understanding of:

  • • The management tools that can be deployed to run the various functions of a company
  • • The critical importance of efficient and effective project management in any professional setting
  • • The techniques that can be deployed to manage businesses of different sizes through periods of growth, contraction, or restructuring
  • • The presentation and advocacy skills essential to succeed as a manager and leader

Management concentration courses include:

  • • Project Management
  • • Leadership
  • • Managing Information Systems
  • • Performance Management
  • • Performance Management
  • • Managing Human Resources
  • • Operations Management
  • • Change Management
  • • Crisis Communication and Crisis Management

*Curriculum, courses, sequencing, and program requirements are subject to change.

Entrepreneurship

Entrepreneurship

Entrepreneurship is a mindset, not an activity. Today’s business leaders need entrepreneurial skills more than ever to prosper in an increasingly competitive global environment. Our entrepreneurship concentration helps you identify, assess, and implement practical ideas successfully. Whether you intend to start a business, help an existing one grow, work with a family firm, solve a global social problem, or work for a larger firm, the skills you’ll learn will be highly relevant. Organizations around the world are increasingly looking to those with entrepreneurial spirit and skills. Learn how to approach the marketplace confidently and independently as you chart your own path to success.

Gain concrete understanding of:

  • The paths many entrepreneurs took during their adventures, including their successes and lessons learned from failure
  • The tools and techniques that entrepreneurs use to develop and test their designs
  • How initial assumptions and ideas require considerable market research, feedback, and redesign across months or years
  • The different methods that are required across business models such as start-ups, family businesses, or major corporate enterprises—and when best to deploy these methods

Entrepreneurship concentration courses include:

  • • Entrepreneurial Marketing
  • • Managing the Growing Business
  • • Corporate Entrepreneurship
  • • Trends and Innovation
  • • Entrepreneurial Finance
  • • Family Businesses
  • • Building Social Enterprises
  • • Social Innovation

*Curriculum, courses, sequencing, and program requirements are subject to change.