Hult International Business School Launches Gravity-Defying TV Commercial On CNN

Posted Mar 05, 2012 by Media Relations

(BOSTON – March 5, 2012)—“Not all business schools are the same. Not all business graduates are the same.”  That’s the theme of Hult International Business School’s first television advertisement airing on CNN, which embodies Hult’s mission of providing international, farsighted and practical business education for global leaders.

The commercial, produced in Los Angeles by the award-winning production company Logan under the creative direction of Dave Smith, Simon Carbery and Nikki Fox, shows business professionals moving in slow motion high above the Earth, looking down on the skyscrapers of an ultra-modern city while mysterious, thought-provoking music plays in the background.

“The creative direction of the campaign reflects Hult's dedication to delivering a business education that transcends ‘flat-world’ thinking,” says Alex Bunch, Hult Creative Director. “Our aim was to highlight the fact that Hult graduates possess a unique and more profound perspective of the global market.”

Hult students hail from more than 120 countries, which is why many alumni describe the school as a “mini United Nations.” Hult students can choose one of five campuses across the world to begin their business degree – Boston, San Francisco, London, Dubai and Shanghai – but they are encouraged to internationalize their degree even further by studying at up to two more campuses through Hult’s Global Campus Rotation. This global offering has earned Hult top ranks (#1 in International Experience and #3 in International Business) in the Financial Times 2012 ranking.

The 15-second spot will be broadcast across the world starting on March 5th, 2012 on CNN programs including Anderson Cooper 360, World Business Today, World Sport, and CNN Dinero.

To view the commercial and for more information, please visit www.hult.edu

About Hult International Business School

Hult is the world's most international business school with campuses in Boston, San Francisco, London, Dubai, and Shanghai. The School offers a range of business-focused programs including MBA, Executive MBA, Master and Undergraduate degrees. Hult’s one-year MBA program is ranked in the top 30 in the world by The Economist and among the top 100 by the Financial Timeswww.hult.edu.

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