Hult International Business School, committed to training the leaders of today’s digital age, launches innovative Master of Digital Marketing program

Posted Mar 17, 2010 by Media Relations

The rapid replacement of classified ads and traditional media by Facebook, Twitter, blogs and video sharing sites has created a severe shortage of talented professionals who can think innovatively and capitalize on the marketing opportunities presented by digital channels.

To fill this large and growing vacuum, Hult International Business School has created a Master of Digital Marketing Program that covers all aspects of digital marketing including best practice methodologies for Search Engine Optimization (SEO), how to acquire and retain customers, how to harness web 2.0 capabilities and how to plan and execute digital publishing strategies.

The one-year Master program is offered on Hult's London campus in conjunction with Econsultancy, a global leader in digital marketing education. The faculty is comprised of digital marketing specialists who have developed the new media and web marketing strategies for blue-chip companies including Coca Cola, HSBC and 3M. Notably, the curriculum also includes an Action Learning Project, during which students analyze a real company's current business situation and propose innovative and sustainable solutions.

Hult International Business School's president, Dr. Stephen Hodges states, "With the launch of the Master of Digital Marketing program, Hult is once again demonstrating its steadfast commitment to staying on the cutting-edge of business education by offering degrees that are not only relevant today, but also well into the future."

About Hult International Business School:

Hult International Business School (formerly known as the Arthur D. Little School of Management) is the first global business school with operations in Boston, San Francisco, London, Dubai, and Shanghai. The School offers a range of business-focused programs including MBA, Masters and Undergraduate degrees. Hult is ranked 5th for International Mobility and 6th for International Business by the Financial Times, and is among the Top 50 best business schools in the world and Top 25 in the U.S. by the Economist. The School is a fully accredited member of the New England Association of Schools and Colleges and the Association of MBAs. www.hult.edu

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