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Specialization: Entrepreneurship

Got a great idea for a startup? Want to be your own boss? Acquire all the knowledge, tools and mentorship you need to start your own organization with a specialization in Entrepreneurship. 

Sample entrepreneurship electives

Please note that we strive to keep our electives as up-to-date as possible, but the exact courses on offer are subject to change and different electives are offered at each of our campuses.

Entrepreneurship

Far too often, good business ideas fail because the entrepreneurs behind them don’t understand how to fit their ideas to the market or obtain the resources they need. Using a combination of case analyses, class discussion, outside speakers, and a final project, this course is a broad and realistic introduction to entrepreneurship to help students make career choices while sharpening their analytical skills. The course is invaluable to anyone who hopes to lead the development of a new product or service, whether starting a company, managing a privately-owned firm, or leading a project within a larger, more established firm.

Big Data Analytics

Digital marketers today have access to a wide range of analytics and other user experience evaluation methods. Over 70% of businesses have implemented Google Analytics. Yet very few companies are using these tools to anything like their full potential. As a result, they’re missing out on crucial data that could substantially impact their revenues and return on investment. High level analytics skills are in demand—and in short supply. This course will give you a solid grounding in implementing and applying digital analytics, and how to think more deeply about online visitors across web, social media, and mobile reporting tools, as well as how to present management reports and recommendations in a way that ensures optimal use of digital marketing strategies and tactics.

Disruptive Business Models

This course looks in-depth at creating effective business models, from customer selection and offerings to activities to be conducted internally or outsourced, and how to capture profits. A business model is a set of planned assumptions about how a firm will create value. Increasingly, this kind of innovation is the most critical form of sustainable competitive advantage. All too often, companies attempt to compete and bring new products and services to market with outdated business models; meanwhile, disruptive models are often the model of choice for entrepreneurs and have proven successful within the start-up environment. Students will consider how enabling technologies such as mobile and web 3.0 and big data analytics serve as catalysts and accelerate the need for companies to constantly monitor and refine their business models.

The Next Uber: Strategy in the Sharing Economy

Uber and Airbnb have massively disrupted the transportation and lodging industries. Thousands of other “sharing” ventures hope to have similar impacts on other sectors. This course explores businesses that embrace collaborative consumption, where the firm’s primary function is to create a new market to match pre-existing supply of underutilized assets with potential demand. The success of such startups reduces the need for new taxis, rental cars, and hotel rooms, but also reduces wages and taxes collected in these industries. What are the economics that drive this disruption? How are these economics different for different business models and sectors? What are the early and eventual strategies that new business ventures like these are taking? What strategies could incumbent firms adopt to counter this threat? How will the sharing economy influence broader markets, regulations, and politics?
Note: Courses listed above are samples and subject to change; not all courses are available at every campus location.