Please note that we strive to keep our electives as up-to-date as possible, but the exact courses on offer are subject to change and different electives are offered at each of our campuses.
High level analytics skills are in demand – and in short supply. Digital marketers today have access to a wide range of analytics and other user experience evaluation methods. Over 70% of businesses have implemented Google Analytics. Yet very few companies are using these tools to anything like their full potential.