This course explores the economic, social, and political context of business. It identifies and addresses the institutional frameworks which shape the wider context of business, including regulatory regimes and social norms that represent both opportunities and constraints for corporate actors. There will be a special focus on defining and understanding the meaning, importance, and implications of social responsibility for all of the stakeholders in the global economy. Students will learn to articulate ideas and engage others in controversial, topical debates. They will also consider how organizations and managers have come to terms with ideological conflicts in the global system in their actions and decisions.
Marketing is the interface between the company and the marketplace. Managers in all functional areas of business need an understanding of marketing fundamentals. While marketing managers create and implement marketing strategy, managers in accounting, finance, and operations also need to understand marketing plans that require their approval or help disseminating to the wider organization. This course covers the processes involved in the creation, communication, pricing, and distribution of products. It takes a managerial perspective, exposing students to the tasks and decisions faced by marketing managers, including target market selection, competitive positioning, and the formulation of product, pricing, communications, and distribution strategies. The course places particular emphasis on international marketing contexts
Core courses form the backbone of your Global One-Year MBA curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to build knowledge, skills, and competencies in financial, strategic, and management areas.