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Practical application

Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects.

The Hult Business Challenge

Solve a real company’s current business problem or make your startup idea happen through this intense multi-month capstone project.

Choose your track, form your team, do your research

In your first module, you will choose either the corporate track or the entrepreneurial track for your challenge. You’ll then form teams of your own choice based on like-mindedness, common goals, and complementary skill sets. Finally, you’ll attend sessions on strategic planning and partake in a weekend of initial field research before you start developing your solution or startup.

Corporate track

Hult works with a different corporation each year to solve a current problem that company is facing. Previous clients have included IBM, Philips, and Unilever. Over the course of the project, teams present their solutions to two “Checkpoint Challengers”—industry experts who assess potential weaknesses in their business plans. Each team is also assigned a coach, generally from the world of consulting, who provides mentorship. Periodically, representatives of the company who set the challenge also provide feedback on the students’ progress. At the end, teams on each Hult campus present their final business plans to a panel of expert judges who choose that campus’ winner.

Entrepreneurial track

Students bring their own startup ideas to the table and form teams to make that idea happen. As with the corporate track, Hult supports teams through providing "Checkpoint Challengers" and expert coaches who advise and critique plans. In the end, teams present their business models to a panel of global entrepreneurs, executives, and founders of social enterprises, who choose a winner based on a number of criteria, including level of innovation, quality of analysis, and ambition. Many students leverage this track as the initial phase in setting up a new business, and go on to pursue their startup post-graduation.

The Hult Business Challenge teaches agility—the confidence to be wrong and fail fast. That’s what businesses need today. Students at Hult are encouraged to think for themselves and embrace uncertainty. There are no right answers to these challenges—it’s about innovating.

James Eteen    

Hult Business Challenge Coach, former EY management consultant

The Hult Business Challenge 2016: Johnson & Johnson

Systemic heart disease, gestational diabetes, and perinatal depression are widespread health issues globally. They can be predicted and treated before the onset of the disease. But people don’t often seek treatment for a disease they are likely to get, but don’t have yet. In most cases they don’t even know they’re at risk of getting it.

Johnson & Johnson asked our students: How can we make treatment of these diseases become preemptive rather than reactive? How do we make the move from cure, to prevention?

The healthcare and biotech industries are some of the biggest and fastest growing in the world. This was a huge opportunity for Hult's Class of 2016 to have a significant social impact in an economically viable way in this exciting new space.

The Hult Business Challenge was an exciting, hands-on experience, and an invaluable lesson in teamwork.

Marc Seipp

Management Consultant, PwC Germany, Class of 2013