Electives

As part of your Master in International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs.

Sample electives 

The electives listed here should be taken as a sample. We strive to keep our electives as up-to-date as possible so courses are subject to change and different electives are offered at each of our campuses.

Social Innovation

Despite trillions of dollars in development aid, the majority of the world’s population (over 4 billion people) still lives on less than $2 a day. Why are the poor still poor, and why have so many been excluded as potential consumers and entrepreneurs? Does business ingenuity provide a more viable option than aid to solve the complex problem of poverty and reduce the greatest economic challenge of our time: growing income disparity? This course introduces students to the concept of socially-driven innovation and the potential of business to creatively and proactively address some of the world’s greatest sustainability challenges, yet remain true to its mission as an economic entity. Topics include theories of change, design and sustainable systems, behavioral change communication, effective partnering, and new business and finance models, such as multinationals’ ‘intrapreneurship’ efforts, socialentrepreneurship,digitally-driven, socially-focused innovation, and the growing trend towards public/private partnerships.

The Next Uber: Strategy in the Sharing Economy

Uber and Airbnb have massively disrupted the transportation and lodging industries. Thousands of other “sharing” ventures hope to have similar impacts on other sectors. This course explores businesses that embrace collaborative consumption, where the firm’s primary function is to create a new market to match pre-existing supply of underutilized assets with potential demand. The success of such startups reduces the need for new taxis, rental cars, and hotel rooms, but they also reduce wages and taxes collected in these industries. What are the economics that drive this disruption? How are these economics different for different business models and sectors? What are the early and eventual strategies that new business ventures like these are taking? What strategies could incumbent firms adopt to counter this threat? How will the sharing economy influence broader markets, regulations, and politics?

Principled Leadership in Multicultural Organizations

Leadership principles are multicultural and international, even while the practice of leadership may be affected by local customs and habits. This elective presents a sustainable model of leadership principles and associated behavior for students who aspire to leadership roles in multicultural organizations. This elective asserts that leaders must be ethical and driven by high-end, other-regarding values if they and their teams or organizations are to be successful. This elective offers an exploration and understanding of authentic leadership and its application to decision-making and trust building in dynamic, multicultural contexts. Core content is: Understanding my leader self and my relationship with values and ethics; The requirement for leaders to build trust and routes to trust building; Balanced decision making referencing both internal and external worlds.

Winning in the Digital Economy

Unlike the agriculture- and manufacturing- dominated economies of previous decades, the increasingly digital economy is characterized by near zero (marginal) costs of production, sharing of assets, and network effects in consumption. The cost structure of business has been radically altered by this emergence of digital goods and the digitization of processes. Exploiting and responding to these trends requires significant changes to business models, strategies and tactics pursued to achieve long-term success. Prominent case examples include: Netflix, Amazon (Prime/AWS), Apple, Uber, and AirBnB. This course explores management decisions that support digital economy profitability, via the levers of customer acquisition, pricing, product & platform design, and industry negotiation. This course follows a hands-on active learning approach using a mix of active (competitive) simulations, individual and team strategy exercises, case studies, and a final team project.

Management Psychology

Your success in business relies on your skills in leading and influencing others. Even the most technically skilled managers must be able to persuade, motivate, and engage others including direct reports, peers, customers, and executive teams. On this course, you will gain an understanding of scientific findings, and develop your ability to apply them to advance your career success, make change and manage others effectively. Based on a strong scientific foundation, you will gain new skills in persuading others, portraying confidence, gaining trust, changing group behavior, influencing organizational culture, and manipulating attitudes, motivation and even performance levels in your people.

International Negotiations

We are all instinctive negotiators. We negotiate at work and at play. But are we as effective as we could be? Structured around individual and group exercises, this course aims to enhance students’ ability to prepare for and conduct negotiations in an international business context. It culminates in an investment simulation, based on the choice of whether to create an alliance in China or India, which elucidates the dynamics of high-tech international negotiations. Throughout the course, students are expected to prepare a game plan, negotiate with classmates, submit a journal of the negotiating experience, and self-critique their own negotiating skills.

Marketing Research

All good marketing campaigns begin and end with research. Market research aimed at understanding the customer and the market through focus groups, surveys, and interviews. At the end is research on how successful the marketing strategy has been. Has it reached the target market? Have they responded as hoped for? What lessons can be learned for the next iteration of the campaign? This course covers both offline and online marketing analytics, which involve both quantitative and qualitative research – which is essential to achieve real insight into customer behaviors and marketing success. The course will cover how to undertake market research and how to use the information gathered to help improve managerial decision-making not just for marketing but also to support strategy, product development, innovation of all kinds, customer experience refinement, and even organizational design.

Internship Elective

This elective provides students the option to find their own internships and earn course credit. Some students find that completing an internship is the perfect way to secure their dream job after Hult. To help make that possible, we allow Master students on all programs to earn course credit for completing an internship during their studies. Students can opt to take the Internship Elective course during modules D and E, and then complete course work related to their internship to earn the credit. And while students are ultimately responsible for finding an internship, Hult’s dedicated Career Development team is always on hand to provide support.

Disruptive Business Models

This course looks in-depth at creating effective business models, from customer selection and offerings, to activities to be conducted internally or outsourced, and how to capture profits. A business model is a set of planned assumptions of how a firm will create value. Increasingly, this kind of innovation is the most critical form of sustainable competitive advantage. All too often, companies attempt to compete and bring new products and services to market with outdated business models; meanwhile disruptive models are often the model of choice for entrepreneurs and have proven success within the start- up environment. Students will consider how enabling technologies such as mobile and web 3.0 and big data analytics serve as catalysts and accelerate the need for companies to constantly monitor and refine their business models.

Need help customizing your program?

Talk to us to discuss how you can customize your program to suit your professional goals.

Nano Courses in Disruptive Technologies

1-credit electives in the technologies changing our future.

Our new and innovative nano courses give you the option to enroll in a number of elective courses designed to teach you about the disruptive technologies most dramatically influencing tomorrow’s business landscape. These courses are shorter—which is why we call them "nano." You can take three nano courses in place of a standard-length elective course.

Understand the forces of disruption

Our nano courses offer the opportunity to understand the technologies that are driving exponential change in the world—and their potential impact on business and life. Each nano course has been built in conjunction with a world-renowned industry expert and covers the basics of how the technology works, its potential applications, the major players driving the technology, the likely development timeline, and the key issues which need to be overcome for the full potential to be realized.

A self-led approach

Nano courses are self-led online courses which you can take in place of regular electives. Each course covers a different disruptive technology and is designed to help you explore how that technology could impact the future. You’ll demonstrate your learning through coursework, which will be assessed by a professor. You can take three nano courses in place of one regular elective course.

Position yourself for the future

You don’t build a business for where the world is today, you build a business for where the world will be tomorrow. Understanding the latest developments in technology will help you anticipate how the world may change over time and how consumer behavior may change. For example, did you know that autonomous vehicles may radically impact real estate prices?

Sample disruptive technology nano courses

– 3D Printing
– Autonomous Vehicles 
– AI & Machine Learning 
– Robotics
– Genome Editing
– Drones
– Blockchain
– Virtual & Augmented Reality
– Internet of Things
– Solar Power & Energy Storage