As part of your Master in International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs.
The electives listed here should be taken as a sample. We strive to keep our electives as up-to-date as possible so courses are subject to change and different electives are offered at each of our campuses.
Despite trillions of dollars in development aid, the majority of the world’s population (over 4 billion people) still lives on less than $2 a day. Why are the poor still poor, and why have so many been excluded as potential consumers and entrepreneurs? Does business ingenuity provide a more viable option than aid to solve the complex problem of poverty and reduce the greatest economic challenge of our time: growing income disparity? This course introduces students to the concept of socially-driven innovation and the potential of business to creatively and proactively address some of the world’s greatest sustainability challenges, yet remain true to its mission as an economic entity. Topics include theories of change, design and sustainable systems, behavioral change communication, effective partnering, and new business and finance models, such as multinationals’ ‘intrapreneurship’ efforts, socialentrepreneurship,digitally-driven, socially-focused innovation, and the growing trend towards public/private partnerships.
Uber and Airbnb have massively disrupted the transportation and lodging industries. Thousands of other “sharing” ventures hope to have similar impacts on other sectors. This course explores businesses that embrace collaborative consumption, where the firm’s primary function is to create a new market to match pre-existing supply of underutilized assets with potential demand. The success of such startups reduces the need for new taxis, rental cars, and hotel rooms, but they also reduce wages and taxes collected in these industries. What are the economics that drive this disruption? How are these economics different for different business models and sectors? What are the early and eventual strategies that new business ventures like these are taking? What strategies could incumbent firms adopt to counter this threat? How will the sharing economy influence broader markets, regulations, and politics?
Your success in business relies on your skills in leading and influencing others. Even the most technically skilled managers must be able to persuade, motivate, and engage others including direct reports, peers, customers, and executive teams. On this course, you will gain an understanding of scientific findings, and develop your ability to apply them to advance your career success, make change and manage others effectively. Based on a strong scientific foundation, you will gain new skills in persuading others, portraying confidence, gaining trust, changing group behavior, influencing organizational culture, and manipulating attitudes, motivation and even performance levels in your people.
We are all instinctive negotiators. We negotiate at work and at play. But are we as effective as we could be? Structured around individual and group exercises, this course aims to enhance students’ ability to prepare for and conduct negotiations in an international business context. It culminates in an investment simulation, based on the choice of whether to create an alliance in China or India, which elucidates the dynamics of high-tech international negotiations. Throughout the course, students are expected to prepare a game plan, negotiate with classmates, submit a journal of the negotiating experience, and self-critique their own negotiating skills.
All good marketing campaigns begin and end with research. Market research aimed at understanding the customer and the market through focus groups, surveys, and interviews. At the end is research on how successful the marketing strategy has been. Has it reached the target market? Have they responded as hoped for? What lessons can be learned for the next iteration of the campaign? This course covers both offline and online marketing analytics, which involve both quantitative and qualitative research – which is essential to achieve real insight into customer behaviors and marketing success. The course will cover how to undertake market research and how to use the information gathered to help improve managerial decision-making not just for marketing but also to support strategy, product development, innovation of all kinds, customer experience refinement, and even organizational design.
This course looks in-depth at creating effective business models, from customer selection and offerings, to activities to be conducted internally or outsourced, and how to capture profits. A business model is a set of planned assumptions of how a firm will create value. Increasingly, this kind of innovation is the most critical form of sustainable competitive advantage. All too often, companies attempt to compete and bring new products and services to market with outdated business models; meanwhile disruptive models are often the model of choice for entrepreneurs and have proven success within the start- up environment. Students will consider how enabling technologies such as mobile and web 3.0 and big data analytics serve as catalysts and accelerate the need for companies to constantly monitor and refine their business models.
The world is changing at an unprecedented rate. There are a number of disruptive technologies that are exponentially driving this change. Our courses in Disruptive Technology offer you the opportunity to better understand these technologies and their potential impact on business and our lives.
Understand the forces of disruption
Our nano courses offer the opportunity to understand the technologies that are driving exponential change in the world—and their potential impact on business and life. Each nano course has been built in conjunction with a world-renowned industry expert and covers the basics of how the technology works, its potential applications, the major players driving the technology, the likely development timeline, and the key issues which need to be overcome for the full potential to be realized.
A self-led approach
Nano courses are self-led online courses which you can take in place of regular electives. Each course covers a different disruptive technology and is designed to help you explore how that technology could impact the future. You’ll demonstrate your learning through coursework, which will be assessed by a professor. You can take three nano courses in place of one regular elective course.
Position yourself for the future
You don’t build a business for where the world is today, you build a business for where the world will be tomorrow. Understanding the latest developments in technology will help you anticipate how the world may change over time and how consumer behavior may change. For example, did you know that autonomous vehicles may radically impact real estate prices?