Curriculum

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Our goal is that you will learn core marketing knowledge, develop leadership skills, and experience business culture in up to three global cities—all in one year.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.

I’m loving the Master of International Marketing program. The program is modern and practical, and most of my professors are industry experts who have extensive experience from their decade-long careers. They engage the class and encourage us to express our own opinions.

Jay Chen Liu

China, Current student

What you’ll learn

Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.

Why Hult?

Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals.

How it works

September

Immersion - 3 weeks

Immersion

Introduction and orientation to launch the program.

Career development

Continuous career assessment, coaching, and advice from dedicated advisors.
learn more

October to December

Module A - 12 weeks

Business Knowledge

Courses designed to teach you the fundamental concepts of business theory.
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Career development continues...

January to April

Module B - 11 weeks Module C - 6 weeks

Business Knowledge continues...

Business Challenge

An extensive group project to solve a challenge for a major corporation or launch your own enterprise.
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Career development continues...

May to August

Module D - 6 weeks
Module E - 6 weeks

Specializations & electives

Elective classes that allow you to customize your program to a specific career.
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Global Campus Rotation

Option to study at up to two more Hult campuses worldwide.
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Career development continues...

Immersion

3 weeks: Sep

Immersion

Introduction and orientation to launch the program.

Career development

Continuous career assessment, coaching, and advice from dedicated advisors.

Learn more

Module A

12 weeks: Oct-Dec

Business knowledge

Courses designed to teach you the fundamental concepts of business theory.

Module B

11 weeks: Jan-Mar

Business Challenge

An extensive group project to solve a challenge for a major corporation or launch your own enterprise.

Module C

6 weeks: Mar-Apr

Learn more

Learn more

Module D

6 weeks: May-Jun

Electives

Elective classes that allow you to customize your program to a specific career.

Learn more

Global Campus Rotation

Option to study at up to two more Hult campuses worldwide.

Learn more

Module E

6 weeks: Jul-Aug

To view the full curriculum for the One-Year Master of International Marketing program commencing September 2017, click here.

Click here for 2017-18 arrival dates.

Credit structure

Hult awards U.S. degrees. The following chart reflects number of US course credits available per module.

Module              US course credits
Immersion 6
Module A 12
Module B 12
Module C 6
Module D 6
Module E 6
Total 48

Need help choosing a program?

Talk to us about which program best suits your professional goals.