Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with real-world projects.
Four months to find the best solution to a global corporation’s challenge, or to bring your own startup idea to market—business experience doesn’t get more practical than this. You'll put learning into competitive action, work in a cross-cultural, cross-functional team and discover more about your resilience than you ever imagined.
The Entrepreneurial Track
This is the ultimate stress test for ambitious entrepreneurs. Bring your startup idea to the table and develop a viable business plan to present to investors and successful entrepreneurs. Inspired by someone else’s innovative idea? Join their team and experience the thrill of startup life.
The Corporate Track
Each year, the management of a forward-thinking multinational company sets a strategic challenge, asking you to develop solutions to a real problem at the cutting-edge of global trends. In 2017, students helped Unilever tackle how best to create advocacy for sustainable living through leveraging technological and social change. Other past participants include Siemens, IBM, and Johnson & Johnson.
Find strength in diversity
We’ll support you in finding teammates with complementary skill sets, but one thing is certain—your team will be the most diverse you’ve ever worked with. Differences in nationalities, industries, backgrounds, and experiences are a given, and you’ll learn as much from how you harness the strength of that diversity as you do from the challenge itself.
The Hult Business Challenge teaches agility—the confidence to be wrong and fail fast. That’s what businesses need today. Students at Hult are encouraged to think for themselves and embrace uncertainty.There are no right answers to these challenges—it’s about innovating.
Hult Business Challenge Coach and Former Partner at EY
Do your research
After an intensive workshop where you cover breakthrough research methodologies, you’ll design a lean business model for your idea and create testable hypotheses. You’ll also attend a rapid-ideation weekend to develop a prototype solution. Then it’s time to start testing the strength of your idea.
Find helpful experts
All executives need to connect with experienced mentors for feedback and advice—and you’ll do the same as part of your challenge. Last year for example, students working on a preventative diseases challenge for Johnson & Johnson partnered with local doctors and the U.K.’s Department of Health.
Face your first Checkpoint Challenger
At key points throughout the challenge, your team will meet with industry experts and practitioners to hear brutally honest feedback on your ideas. They’ll expose weaknesses so you know where and how to adapt your plan. It’s a chance to gather invaluable feedback from experienced people who have been there before you.
Meet with your coach
Your team will be supported by a dedicated coach who will help you focus your ideas, prep for pitches, and guide you through feedback. James Eteen, a coach at our London campus who was formerly a partner at EY with 18 years’ experience in management consulting, said “I’m here to make sure students ask the right questions and are focused on the idea with the most strength."
Adapt, test, adapt again
Adapting your solution and re-testing it in the field is an iterative and ongoing process, and the agile approach taken by startups and progressive corporates alike. This is the core of the project and how your team works will be up to you. You’ll meet with your coach again and undergo another Checkpoint Challenge before creating your final plan.
Polish and prepare
This end stage is where you finalize your customer value proposition, polish your elevator pitch, and prepare for your client or investor presentations. An additional workshop will help you master how to communicate your idea with impact.
Make your pitch
All teams take part in on-campus competitions where they present to a panel of expert judges and, the harshest critics of all—their peers.
The best ideas for the corporate track are submitted to the corporate client for their comments and to see if they want to develop the idea further, while many students on the entrepreneurial track go on to launch their startup in the market.