Digital Futures: Winning Amidst Disruption

A highly-immersive experience delivered in consortium with one of the world's most iconic brands. 

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Program Details

Length: 3 Days
Locations: Miami, USA / Maranello, Italy

Program overview

Today digital disruption is producing more data than most organizations can deal with. Transforming the way in which companies engage with their customers, McKinsey estimates by 2025 insights from connected devices alone can potentially yield $11 trillion in economic value. However, for many organizations, the switch into digital is no easy transition; whilst the opportunities are tremendous, it can be expensive and fraught with pitfalls.

Exploring this unprecedented speed of digitization, we’ve partnered with luxury sports car manufacturer Ferrari to deliver a unique three-day consortium program aimed at equipping you with the right tools to chart the successful future of your organization. Focused on digital strategy, you’ll work alongside executives from leading global brands such as the likes of Coca-Cola, Continental, Merck, and Puma.

Sharing best practices you’ll solve live business challenges, generate insights on digital ecosystems, and develop actionable innovation ideas for growth. Led by Silicon Valley faculty, you’ll experience a full immersion on this highly-interactive program and enjoy exclusive access to learn at the Ferrari headquarters in Maranello, Italy.


14 - 16 May 2018 (Miami, USA)

17 - 19 Sep 2018 (Ferrari HQ, Maranello, Italy)


To find out more and to register, please contact Tanja Levine, Ashridge Client Director for Ferrari

T: +41 79 7870652


Download the full program PDF

Faculty Profiles

More than just academics, our internationally-sourced faculty are practitioners who teach from real-world experience. Our professors have been everything from entrepreneurs to CFOs, consultants, directors, and vice presidents at leading global companies.


Olaf Groth             
Digital Innovation Expert.
PhD, International business relations, technology management & policy, political economy.

Participants feedback

We could not have imagined a better approach.The caliber and diversity of innovative ideas that sparked out of this program are inspiring.

Dennis de Munck

Talent Acquisition Manager
Ferrari S.p.a

The highlight was to engage with peers from other industries and companies, and learn from each other's similar digital challenges. It was also great to have a diverse team to work on a Coke-related digital innovation opportunity and for us to stand out in a crowded digital space.

Global Innovation Director, Coca-Cola