Winning through Digital Disruption

A highly-immersive experience delivered in consortium with one of the world's most iconic brands. 

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Program Details

Length: 3 Days
Locations: Ferrari Abu Dhabi or Ferrari Maranello, Italy

Program overview

The global economy is increasingly characterized as uncertain, volatile, complex and ambiguous (the VUCA world). Digital disruption is playing a major part, particularly in areas such as e-commerce, business models, analytics, AI, conversational commerce and cybersecurity, and is already producing more data than most organization can deal with. McKinsey estimates that by 2025, big-data insights from connected devices alone will yield $11 trillion of potential economic value. While most recognize the tremendous opportunities of embracing a new digital future, many organizations find the transition difficult, expensive and fraught with pitfalls.

Exploring the 4th Industrial Revolution and this unprecedented speed of digitization, we have partnered with Ferrari to deliver a unique three-day consortium program aimed at equipping you with the right tools for a successful digital future for your organization. The program aims to:

  • Share latest trends and implications of digitization and the 4IR
  • Leverage Design Thinking, Lean Start-Up and Scenario Planning
  • Gain knowledge of risks and pitfalls as well as successes involved in digital transformation
  • Craft concrete innovation ideas for growth
  • Share best practices from participating organizations, working on “live” business challenges

Past program participants included a diverse mix of tech disruptors and start-ups, as well as global multinationals from financial services, retail, telecommunications healthcare and lifestyle, including Uber, Coca-Cola, Continental, Deutsche Telekom, Merck and Puma. Led by Silicon Valley faculty, you’ll experience a full immersion on this highly-interactive program and enjoy exclusive access to Ferrari, consistently ranked amongst one of the world’s most powerful and inspiring brands. 


9 - 11 April 2019 (Abu Dhabi)


16 - 18 September 2019 (Ferrari HQ, Maranello, Italy)


To find out more and to register, please contact Tanja Levine, Ashridge Client Director for Ferrari

T: +41 79 7870652


Download the full program PDF

Faculty profiles

More than just academics, our internationally-sourced faculty are practitioners who teach from real-world experience. Our professors have been everything from entrepreneurs to CFOs, consultants, directors, and vice presidents at leading global companies.


Olaf Groth             
Digital Innovation Expert.
PhD, International business relations, technology management & policy, political economy.

Professor Mike Grandinetti
Professor Mike Grandinetti

Mike Grandinetti             
MBA, Strategy and Marketing, Yale University - Yale School of Management

Participants feedback

We could not have imagined a better approach.The caliber and diversity of innovative ideas that sparked out of this program are inspiring.

Dennis de Munck

Talent Acquisition Manager
Ferrari S.p.a

The highlight was to engage with peers from other industries and companies, and learn from each other's similar digital challenges. It was also great to have a diverse team to work on a Coke-related digital innovation opportunity and for us to stand out in a crowded digital space.

Global Innovation Director, Coca-Cola