Associate Undergraduate Dean; Professor of Marketing and Global Management
Mo is the Associate Dean for the UG Program in London and prior this appointment managed his own marketing consultancy company in London and has over the years carried out consultancy assignments for several organizations including Coca cola, The British Council, Nigeria National Petroleum Company and The Gambia Chamber of Commerce and Industry. Over the past six years, Mo has trained over 2000 marketing executives mainly in Europe, Asia and Africa. Prior to setting up his consultancy, he worked for four years as Group Marketing Manager (West Africa) for the French multinational firm Cement Françoise and Acting CEO for The Gambia Mineral Water Company.
Mo is a graduate of Cranfield University School of Management and holds a Chartered Marketer Status from the Chartered Institute of Marketing (UK). His doctoral thesis centered on managing service quality in academic institutions. He was voted by the UG student body as Professor of the Year for two consecutive years 2012-2013 and 2013-2014.
Mo served as an Adjunct professor at the triple accredited Grenoble University Graduate School of Business (GGSB) and lectured in their campuses in France, London, Singapore and China.