Professor of Marketing
M.B.A., A.B.D., D.B.A. Program, Harvard University Graduate; A.B., Harvard University
Julie Yao Cooper is on the faculty of Hult International Business School, where she has taught courses in marketing, business case methodology, consulting, and quantitative methods since 2004.
Professor Cooper has over two decades of consulting experience in business strategy, corporate education and market research. Her current work focuses on ways to accelerate development of critical thinking and communications skills needed by future business leaders working in multicultural environments. In market research, Professor Cooper’s engagements integrate state-of-the-art qualitative and quantitative research techniques to transform abstract data into actionable insights. Past organizations that have benefited from Ms. Cooper’s expertise include American Express, BBDO, Merck and Planned Parenthood.
Professor Cooper has lead consulting engagements with the Monitor Group, a global strategy-consulting firm. She was a founding principal with Mavens & Moguls, LLC, a marketing consultancy. Her corporate background includes in-house positions with Goldman Sachs, IBM, and Procter & Gamble. As a researcher and doctoral candidate in marketing at Harvard Business School, Professor Cooper published papers on customer loyalty, consumer behavior and marketing strategy.
Professor Cooper holds an A.B. in Economics with honors from Harvard University and an MBA from Harvard Business School. She has studied piano at the Juilliard School of Music, and speaks Mandarin Chinese. Professor Cooper currently resides in Cambridge, Massachusetts with her husband and two young children.