Professor of Digital Marketing and Social Media,
MA: University College London
A web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. She currently teaches digital marketing at Hult in San Francisco.
Originally from the UK, Philippa obtained a post-graduate qualification in Library Science from University College, London. She has 10 years of corporate experience in Europe, including several years as a consultant for Deloitte, before founding her own US-based consulting and speaking practice in 1995.
Since then, Philippa has reviewed over 5,000 web presences. Her clients report that within 30 days of implementing her recommendations they achieve significant improvements in the levels of quality traffic, visitor engagement, customer loyalty and qualified sales leads.
Philippa was the sole featured expert for the cover story on effective web strategies for UPS "Compass" Magazine Fall 2009, distributed to more than 1million businesses. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries. The second edition of her critically-acclaimed book 42 Rules for a Web Presence That Wins was recently published.