Professor of Marketing and Global Management,
Mo manages his own marketing consultancy company in London and has over the years carried out consultancy assignments for several organisations including Coca cola, The British Council and The Gambia Chamber of Commerce and Industry.
Over the past six years, Mo has trained over 2000 marketing executives mainly in Europe, Asia and Africa. Prior to setting up his consultancy, he worked for four years as Group Marketing Manager (West Africa) for the French multinational firm Cement Françoise.
Mo is a graduate of Cranfield University School of Management and holds a Chartered Marketer Status from the Chartered Institute of Marketing (UK). His doctoral dissertation centred on managing service quality in academic institutions.
Mo serves as an Adjunct professor at the triple accredited Grenoble University Graduate School of Business (GGSB) and lectures in their campuses in France, Singapore and China.