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Meet Our Faculty

Atul Minocha

Professor of Marketing

MBA, Yale University

Atul Minocha brings a blend of large corporate and entrepreneurship experience to the classroom and brings academic and experiential expertise in marketing, finance, strategy and entrepreneurship.

In addition to teaching, he serves as a “fractional” Chief Marketing Officer to small-to-medium sized companies (www.ChiefOutsiders.com).  He also co-founded a series of hedge funds based on his analytical model (www.vixek.com) and is partner at an investment firm.  Besides his deep & direct interests in marketing and finance, he is also engaged in current macroeconomic issues and is authoring a book on implications of and solutions for the recent global crisis (www.CrazEconomics.com).  He is a member of Sierra Angels investment group at Lake Tahoe where he co-chairs their Elite Mentoring Corps focused on providing coaching and mentoring to a select group of startups in Northern California and Nevada.

Atul started his career with Toyota and was one of the first employees at their India operation.  He moved to the United States in 1987 and continued his marketing career with Cummins Engine Company and Honeywell followed by Kodak where he was Chief Marketing Officer for their health imaging division.  He has also worked at Smith & Nephew as their marketing head and at Covance as General Manager for their Cardiac Safety Services business.   Atul followed his large-corporate career with entrepreneurial ventures in clean energy, hospitality & alternative-investments.  He was Associate Professor at Sierra Nevada College at Lake Tahoe in Incline Village, Nevada where he was also Marketing Program Chair and taught courses in marketing, finance, investments, business strategy, business planning and entrepreneurship.