Professor of Marketing,
PhD, Simon Bolivar University
Professor Menéndez, teaches marketing courses at Hult. He has a doctorate in Political Science from Simon Bolivar University in Caracas, an MBA from Michigan State University, and a degree in Industrial Engineering from Universidad Católica Andres Bello also in Caracas Venezuela. Jorge worked for ten years in Procter & Gamble’s marketing department (8 years in Venezuela and 2 years in Japan). After that, he was the Commercial Director for HJ Heinz’ Venezuelan subsidiary for 17 years. In parallel with these executive responsibilities, he taught marketing courses, at night at post graduate level and in executive education courses, mainly at IESA ( a post graduate business school with three accreditations: AACSB international, Association of MBA’s and EFMD EQUIS). He is also on the board of directors of three companies (consumer goods, market research and a non profit organization). Jorge currently coordinates post graduate studies in marketing at IESA and has taught at Hult’s Dubai, London and San Francisco campuses.