Professor of Brand Engineering
MBA, Thunderbird School of Global Management
Sudio Sudarsan is Professor at Hult International Business School. Professor Sudarsan
is acknowledged as one of the international leaders in the study of brand engineering
and strategic brand management. At Hult, he teaches MBA courses in marketing and
brand management, and lectures in executive programs on these topics.
He is also the Director of 11^N (pronounced eleven power n), a Manhattan-based brand
marketing and management consultancy, where he creates profit-building brand
strategies using newest approaches in reptilian brain mapping, ethnographic research
methods, and evolutionary modeling engines.
An internationally sought-after speaker on brand strategy, on-the-ground and online
market research methods, and advanced analytics, he regularly addresses executivelevel
conferences, industry seminars, and workshops. Professor Sudarsan is affiliated
with a few other select business schools around the globe where he lectures
occasionally. He serves as a corporate advisory member in TIBR, and as reviewer for
reputed marketing journals on ad hoc basis.
Professor Sudarsan has degrees from Thunderbird School of Global Management,
Southern Illinois University at Carbondale, and Coimbatore Institute of Technology.