Patrick Reinmoeller

All Faculty

Qualifications & Institution
PhD, University of Cologne

Dr Reinmoeller is Professor of Strategic Management, Director of the open programs “Directors as Strategic Leaders” and “Breakthrough Strategic Thinking” at Cranfield School of Management. He is Core Member of the China Business Research Center and Visiting Professor at Erasmus University. His research interests and teaching activities are focused on global strategy, organization theory and knowledge and innovation. Professor Reinmoeller has published his research on organizational resilience, knowledge creation and management innovation in leading journals in North America, Europe and Asia.

Before joining Cranfield University Professor Reinmoeller served as a faculty member at Erasmus University, Japan Advanced Institute of Science and Technology after completing his post-doc research at Hitotsubashi University. He has been a visiting professor at Parthenope University of Naples, Hult International Business School, University of Pretoria, Johannesburg. Educated in Germany, Italy and Japan his working languages are Dutch, English, German, Italian, and Japanese. Besides delivering executive and MBA programs at major international business schools, Patrick Reinmoeller has also presented in-house leadership programs in major organizations worldwide. His clients include Deutsche Telekom, Ernst and Young, GSK, Philips, Teva, and Shell.

Professor Reinmoeller is member of leading academic organizations and has won numerous awards for outstanding reviews, best academic papers and excellence in program delivery. Professor Reinmoeller is active in executive education and consulting. Patrick Reinmoeller has co-authored Strategic Management: Globalization and Competitiveness (ISBN: 978-14080-1918-4) and published recently on price wars (, competitive intelligence ( and fashionable management practices (