Meet Our Faculty



    Sudio Sudarsan

    Professor of Brand Engineering

    MBA, Thunderbird School of Global Management

    Sudio Sudarsan is Professor at Hult International Business School. Professor Sudarsan
    is acknowledged as one of the international leaders in the study of brand engineering
    and strategic brand management. At Hult, he teaches MBA courses in marketing and

    brand management, and lectures in executive programs on these topics.

    He is also the Director of 11^N (pronounced eleven power n), a Manhattan-based brand
    marketing and management consultancy, where he creates profit-building brand
    strategies using newest approaches in reptilian brain mapping, ethnographic research

    methods, and evolutionary modeling engines.

    An internationally sought-after speaker on brand strategy, on-the-ground and online
    market research methods, and advanced analytics, he regularly addresses executivelevel
    conferences, industry seminars, and workshops. Professor Sudarsan is affiliated
    with a few other select business schools around the globe where he lectures
    occasionally. He serves as a corporate advisory member in TIBR, and as reviewer for

    reputed marketing journals on ad hoc basis.

    Professor Sudarsan has degrees from Thunderbird School of Global Management,
    Southern Illinois University at Carbondale, and Coimbatore Institute of Technology.