Professor of Entrepreneurship, Innovation and Digital Marketing at Hult International Business School and Managing Director at Southboro Capital, Mike Grandinetti speaks about strategic marketing on IBM’s SmartCamp blog.

What is marketing? What is strategic marketing? How do you pick your customer? For early stage start-ups these are important questions.

The following 10 min video features Mike Grandinetti. Mike was a mentor at both SmartCamp Boston and at the global finals. While based in the US – he is a frequent visitor to Europe to coach early stage companies. In addition, he holds faculty appointments as senior lecturer at US and EU universities and is active in advising economic development agencies on innovation cluster formation. The first 90 seconds are in French but the rest of the interview is in English. Good solid practical advice on how to think about how you select your customers.