From the U.K. to the U.A.E.: My undergrad rotation experience
My home campus is London. However, I decided to take advantage of Hult’s Global Campus Rotation program over the summer because I wanted to experience Hult life on a different campus.
One of my dreams was to visit Dubai. I chose to rotate here because it’s a place that’s very different to where I have been or what I’ve experienced before.
Studying business in the Middle East
Another reason Dubai grabbed my attention was that I was interested in the classes that were being offered there. While studying at the Dubai campus, I took Branding and Luxury Marketing, both of which are relevant for my major in Marketing.
The Branding class was a great experience. Our final project was with a water brand from Europe who was struggling to get into the competitive market in the Middle East. We had to implement the concepts learned in class and re-brand the company according to our findings. This helped me to better understand how business works in the Middle East and what is needed to stay ahead of the competition.
Luxury Marketing was also a great experience, as we had various field trips to companies and events. The most interesting one for me was the field trip we did to Arab Luxury World, one of the biggest conferences about luxury marketing in the world.
“This helped me to better understand how business works in the Middle East and what is needed to stay ahead of the competition.”
Unforgettable cultural experiences
I was in Dubai during Ramadan, and one of my most memorable experiences was breaking the fast together (iftar) as part of a trip. From that trip, I was able to experience culture in a traditional way.
Another memorable experience was during the safari trip we took to the desert outside of Dubai. It was a high-adrenaline trip, with beautiful landscape and moments.
“I was able to experience culture in a traditional way.”
Fun fact: The main image on this blog article is a photo I took at the Sheikh Zayed Grand Mosque in Abu Dhabi, which we were able to visit during our time in the U.A.E.
Advice to future Hult students
I highly recommend studying in Dubai or at another campus at some point during your Bachelor of Business Administration degree.
For me, one of the reasons I chose Hult was because of the opportunities to rotate to different campuses. It is a great opportunity to learn about different cultures and how things are done in that region.
(Tip: if you choose to go to Dubai, the one place you need to visit is the Gold Souk Market.)
Curious to find out more about Global Campus Rotation and other exciting opportunities that await you as a Hult student? Download a brochure.
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