Global Webinar: Connecting with
customers digitally can
make or break a business

Join our global webinar on April 16th and hear Hult Professor, Ben Hart, outline how digital marketing and media have grown to become fundamental parts of a company's growth strategy.
Ben Hart Hult Faculty

Event Details

*Please note this webinar has now started. To join, please click here*

Digital engagement: Why truly connecting with customers can make or break a business

In today’s digital world, business leaders are grasping at every opportunity to communicate with customers and gain their attention.

As we all rush to create content and share via social media channels, norms are reset and the challenge to succeed becomes more relevant and harder to achieve. Less has become more but content is only king if people engage with it and in turn react upon it.

In our global webinar on April 16th, Hult Professor Ben Hart will explore the intricate digital relationship between a company and its customers. He will give insight into:

  • The difference between cultures and how they perceive digital marketing
  • How truly connecting with customers makes a financial difference
  • If customer engagement drives return-on-investment
  • How to create and nurture external relationships that last

Ben Hart is a member of the Hult International Business School faculty, as the Professor of Marketing. He has over 15 years of experience in digital marketing, media, brand engagement, and innovation, and has started three very successful digital businesses which boast clients including American Express, Lloyds Bank, and many other multinationals.

Register to attend this webinar by filling out the form to the right.  

Time converter at

If you can't attend this time - you may find our second or third sessions at 12:30 P.M. or 7:00 P.M. Boston local time, more convenient

12:30 P.M. Session

7:00 P.M. Session

Event Time

April 16, 2014. 10:00 AM  -  11:00 AM
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